Publix

The Best Meals Happen at Home

Agency: VML | Role: Art Director | Year: 2019-2020

The Ask: Unite the powerhouse brands of Unilever, Conagra, PepsiCo, General Mills, Campbell’s, and Kraft Heinz at Publix. The goal was to craft a cohesive narrative, positioning Publix as the go-to destination for culinary inspiration year-round.

The Idea: We developed bold, dynamic visuals in collaboration with a talented photographer, prop stylist and food stylist, bringing each brand’s unique identity to life. By blending their distinct stories into a seamless design, we showcased how these products could inspire delicious meals and elevate everyday cooking, making every trip to Publix a fresh adventure.

The Results: The campaign captured shoppers’ attention across all seasons, driving engagement and encouraging them to discover new meal ideas. The cohesive approach not only boosted sales but also reinforced Publix as a top choice for culinary exploration and creativity.

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The themes are directly related to specific time periods, adjusting the tone of the photography as the relevancy shifts. These images were displayed in store, online and throughout social media channels.

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Team

Creative Director: Tracy Mathison, Associate Creative Director: Jacqueline McCabe, Art Directors: Kathleen Scott, Krista Jancik, Matt Bidwell, Allie Johnson Copy Writer: Courtney McCormack, Photographer: Laurie Proffit, Food Stylist: Vanessa Dubiel

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Rooms To Go: Cindy Crawford