Unilever & Sam’s Club
Everyday Elevated
Agency: Arc | Role: Senior Art Director | Year: 2023
The Ask: Unilever needed a creative approach to showcase its men’s and women’s personal care products at Sam's Club. The goal was to elevate everyday essentials into something aspirational, highlighting premium quality and refined self-care to resonate with shoppers across multiple platforms.
The Idea: We developed a captivating visual narrative through a series of elegant and vibrant images. This cohesive collection brought a sense of style and sophistication, transforming Unilever’s personal care offerings into a celebration of elevated self-care and modern refinement.
The Results: The striking visuals not only captured attention but also resonated with the target audience, driving engagement and resonating across print and digital platforms. By reimagining everyday essentials as premium experiences, we successfully positioned Unilever’s products as must-have items for those seeking quality and style at Sam's Club.
Unilever & H-E-B
Your Beauty Best
Agency: VML | Role: Art Director | Year: 2019
We created a moment of serenity for busy Hispanic moms, showcasing the peaceful bliss of Unilever personal care products and positioning H-E-B as their beauty destination amidst the chaos of everyday life.
The Ask: Drive purchase of Unilever personal care products by targeting busy Hispanic moms and positioning H-E-B as their go-to destination for beauty.
The Idea: We developed a series of serene, visually soothing images that transformed the weekly grocery run into an opportunity for self-care. Thoughtful styling, a natural color palette, and a minimalistic tone conveyed tranquility, while carefully curated casting and photography authentically reflected our target audience. These visuals were brought to life across a beauty box, a dedicated brand page, and digital coupons—all designed to seamlessly connect shoppers to Unilever products.
The Results: 6,500 clicks to digital coupons, contributing to $180K in redemptions—25% driven by influencer content. 107,000 landing page visits with 70,000 giveaway entries. An average sales lift of +4%.
Team
Creative Director: Tracy Mathison, Associate Creative Director: James Zachman, Art Director: Allie Johnson, Copy Writer: RC Jones, Photographer: Bob Coscarelli, Producer: Jodi Miller