This series of illustrations transforms Dunkin' Munchkin buckets into a vibrant celebration, with Munchkins trick-or-treating through a spooky neighborhood, igniting the spirit of the season and adding a sprinkle of enchantment to the brand.

The Ask: Our client tasked us with designing a Halloween-themed munchkin bucket to hold a 50-count of donuts.

The Idea: I reimagined the buckets to tell a playful trick-or-treat story, with munchkins in classic Halloween costumes wandering through a whimsical, spooky neighborhood. The illustration wraps seamlessly around the bucket, allowing Dunkin' fans to enjoy the characters from every angle, creating an immersive, dynamic experience.

The Results: The release of our munchkin buckets propelled Dunkin’ to unprecedented heights, achieving its highest average weekly sales ever and shattering revenue records in a single week. Munchkin sales also reached record highs the week they were released, delivering a remarkable win for both kids and Dunkin' while driving impressive business results. Additionally, the client requested Easter buckets in response to the significant business growth, which led to more opportunities for our agency.