Project Overview
Client: Dunkin’ | Project: Halloween Munchkin Buckets | Agency: Arc | Year: 2024
To celebrate Halloween, Dunkin' asked us to design this year's Halloween Munchkin Buckets for a national retail launch. The bucket became one of Dunkin's most successful seasonal launches, driving record Munchkin sales, the brand's highest average weekly sales, and leading to additional seasonal programs.
Creative Role
I developed the visual world of the bucket, illustrating the wraparound artwork, creating the original Halloween characters, and designing an interactive die-cut lid that projected a moon, stars, and Munchkin bats onto the ceiling.
The designs took social media by storm, drawing kids and adults to Dunkin' for the season's must-have trick-or-treat item.
Achieved Dunkin’s highest average weekly sales ever, shattering single-week revenue records.
Set record-high Munchkin sales during the launch week.
