Dove challenged us to develop a bold and uplifting back-to-school campaign at Target to debut their new teen deodorant line. Our solution? A set of dynamic, high-energy visuals bursting with vibrant colors, showcasing teens confidently owning their school days—hands raised, smiles wide, and energy in full swing.

The chosen designs became the heartbeat of the campaign, shaping everything from striking in-store signage to engaging digital materials. This project celebrated self-expression and confidence, creating a standout moment that was as fun to craft as it was impactful to launch.