Endorphins Save Lives is a grassroots running initiative launched in Colorado to unite people around movement and mental health awareness. I developed the full brand identity system, including logo design, typography, color palette, and iconography.

To bring the brand to life, I designed apparel and merchandise (hats, shirts, and stickers) along with social media content and environmental applications. The visual language blends energy and advocacy, making the movement feel both modern and human.

The brand strives to raise awareness and funds for suicide prevention and mental health initiatives, while building community through running groups that provide space to connect, share stories, and champion mental health awareness. This project shows how design can spark community, create cultural relevance, and inspire people to connect through lifestyle and apparel.