We refreshed Kellogg’s classic collectable bowls to embody four distinct, beloved characters.
Client: Kellogg’s | Role: Senior Art Director & Designer
Below, is an alternate concept we developed for this project, though it wasn't selected by the client, it’s a playful take that we had a lot of fun with. These interactive cereal bowls feature Kellogg’s characters, each with unique stories designed to spark imagination and excitement for the whole family. I illustrated these to bring the concept to life.
The bowl's illustrated panels burst into life with captivating animations that dance right on the child's phone screen, transforming the experience into an interactive adventure!
Tony the Tiger leaps out of the cereal bowl, wrapping up the adventure in a new and thrilling way with every scan! Will he ride the avalanche on his snowboard or soar away using his bandana as a helicopter? Scan the bowl to unlock a fresh, exciting ending each time!
Scan the QR code on the bowl to unleash a magical digital letter for your child to fill out—naughty or nice! Watch as it springs to life and zooms off to the North Pole, where Santa himself will say, 'Thank you for your letter!' It's a festive adventure like no other!
