Unilever & Kroger

Mancrafted

Agency: VML | Role: Art Director & Illustrator

For this campaign, I led the creative execution from concept to delivery, working closely with the production team, client, and creative leads to bring the vision to life. My role included illustrating storyboards to define the visual direction, curating the color palette to ensure consistency across shots, and collaborating on wardrobe, talent selection, and location scouting.

The campaign featured real men sharing how their grooming routines boost their confidence, so I made sure to maintain an authentic and engaging tone by working with real-world participants in a "man-on-the-street" style. On set, I partnered with stylists, videographers, and talent, ensuring everything—from lighting to wardrobe to location—aligned with the creative vision and storytelling goals.

The result was a campaign that positioned Kroger as a leader in men's grooming. By curating every detail and keeping the team focused on a cohesive, impactful vision, we delivered an authentic, engaging piece that resonated with the target audience.

Unilever & Walmart

Your Style Made Simple

Agency: Arc | Role: Senior Art Director

I was the Senior Art Director on a :30 CTV ad aimed at driving awareness and purchase of Unilever’s hair care products. This was year two of a multifaceted campaign across social, digital, and in-store channels.

I led the creative execution, blending stock videography with illustrated graphics to deliver a polished, dynamic piece. The campaign’s bold, editorial-style aesthetic highlighted diverse hair routines for different textures, using vibrant, modern styling, and bright, saturated lighting.

I directed the motion graphic artists, selected the stock footage, and ensured all elements aligned with the campaign’s message of offering tailored routines for every hair type. I also kept the project on track, providing clear direction and feedback to ensure a cohesive, impactful final ad.